Prathyasha
“Prathyasha” is an innovative programme
launched as a joint venture between Malabar Group, who is a frontrunner
in the practice of philanthropic activities and corporate social
responsibility (CSR) and Kerala Social Security Mission (KSSM). Without
any doubt, marriage is part of the social agenda of human life, but in
poor families the parents are not able to afford the escalating marriage
expenses. The main objective of the Prathyasha scheme is to help
economically poor parents in getting their daughters married.
As part of this programme 2000 girls
belonging to poor families are provided with a marriage assistance dole
of Rs 50,000 each using the funds raised by Malabar group and Kerala
Social Security Mission (Rs. 5 crore each funded by Malabar group as CSR
& KSSM). Before March 2014 this scheme intends to provide marriage
assistance to 2000 girls. In the first phase of the scheme marriage
assistance for poor girls and mobile clinics will be implemented.
In
this present scenario where the marriage has become an expensive
occasion, there is no doubt that this programme would bring a new ray of
hope and prove to be a helping hand for deprived and downtrodden
families who are struggling to meet the marriage expenses of their
daughters.
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